At the start of July, I was fortunate to land a job doing artwork for a Doritos campaign. The job itself, was a little different than anything I had ever done up to this point. It was for a store pallet, you know, those cardboard displays that hold merchandise. In this case, bags of Doritos.
The thing that made this a little different for me was that the majority of artwork was going to be cut out and assembled on top of the pallet for a diorama effect, or like a pop-up book. The artwork had to be done to fit the proper predetermined cut proportions, and seemed very confusing at first look. Also, the deadline for a project this size, with this much artwork, was extremely short, but I managed to pull it off, with very long hours and the miracle of the computer.
The concept is an Asylum, where two discontinued popular flavors have escaped. I had to do around twelve separate pieces, that create the entire pallet.
Above is the main structure, the front of the asylum.
Below is the front gate illustration. The gate wraps around the entire pallet, Thankfully the design is repeated on front and back, the only difference is the flavor of Doritos that have escaped.
This image is for the posts of the pallet. It's a wrought iron fence pole, that is repeated 8 times, two on each side. Because I had drawn a lock on the post, I had to create a second post, without the lock, so each side would look like a gate. I also created an image for the front of each tray, to make them look like the bars on the fence.
Finally, I needed two guards chasing the bags of Doritos out of the asylum. These were done last, and under great time restraints, but they were going to be printed fairly small, so I could get away with a much looser, quick drawing. Like all contracts, as an artist you always wish for more time to flush out your ideas and artwork.
Here are some photos of the final pallet printed. I believe the campaign runs until Halloween, in a Krogers Grocery store near you.
I'll try to do another post soon, with a closer look at some of the details in the drawings.
Poor But Sexy is not my current state of living. It is however a magazine I had the pleasure of providing some illustrations for. The publication is produced by SEED9 which consists of Creative Director Ingrid Jones and Photographer Thomas Bollmann. I was fortunate enough to get to illustrate 4 different beautifully written, Aboriginal poems in the volume. You can purchase a copy for yourself and read more about the publication right here.
I'm finally back online. I have been for a few weeks now. I've been trying to catch up on some assignments and work so I haven't been that 'active' online. I'm slowly going to start updating my site and this blog as it's been long overdue. I have some new work to show soon, and some other stuff in the works that I'll share here as time permits.
At the start of July, I was fortunate to land a job doing artwork for a Doritos campaign. The job itself, was a little different than anything I had ever done up to this point. It was for a store pallet, you know, those cardboard displays that hold merchandise. In this case, bags of Doritos.
